All of you likely know Google and use it in your daily routines as your main go-to search engine. Since a search functionality is the main and the oldest function of Google, there has a term "to Google" emerged.
Still I remember the time, when Google first launched GMail in 2004. It was difficult for people to perceive, that Google can be something else, but a search engine.
As the time passed and GMail improved, the service has become a number one e-mail system in the world, like search had before.
These large pieces of Google were the most successful and well-known undertakings. Possibly due to a great practical applicability by the population of our planet. In the end, everyone needs an e-mail and to find things on the Internet.
A handful knows though about other numerous initiatives that the search giant has got or used to have in the past. In my opinion, it is very reasonable, that the company does try different undertakings to see which of them will gain traction.
The issue with Google nowadays is that it is difficult to find and configure their services, often even if you know what they are called. Many problems with convenience of interfaces and discoverability overall are still there.
Let us take Google Discover (a former Google Feed) as an example. This is a service, that should inform you, alike Facebook feed, about the latest news, based on your search results or interests.
Once I have read about Discover in Google Search Console, I had tried to actually discover it myself (in Google search, obviously), but only came across different manuals about how the service should work. So if you would like to make use of Discover, you need to operate a mobile phone and a special Google application on your phone only. Which is a doubtful experience itself, as personally I use a web browser application of my phone vendor and custom browsers, rather than native Android solutions.
Anyway, there you have a Google search field and many news cards underneath. That is it: Google Discover. However, while trying to set up my interests, I failed to find the possibility. It all looked like Google Discover is just using my last searches, but does not let me, for example, mention topics or cities I am interested in.
I find this a great usability bug and overall a failure of Google Discover. Such shortcomings always make me wonder, why would Google waste the time and resources to develop something, but then fail presenting it to users. There is a ton of wonderful services the corporation has, but you can hardly track the emergence and fading, let alone trying out this cutting-edge experience yourself. And now I mean users, who are genuinely interested in these innovations, needless to say the majority does not even question themselves, unless they come across one on a random trip through the web and forget almost as fast as they got there.
I can mention a number of these failures, like Google News Publisher, having various interfaces for mixed purposes but called identically, Google News, that provides inconsistent results both from Google Search / News tab and Google News section along with many other cases of misleading data representation, which confuses even highly experienced users. On the other hand, I rarely find articles, that mention all of these design issues and UI bugs, therefore I decided to share my observation with you.